Managing Generation Y – Dr. Carolyn Martin & Bruce Tulgan

Borrowed from Boss’ Bookshelf
$11.54 (amazon)
102 pages
HRD Press
Released: January 2001
(Read for company book reports that are occuring Monthly)

(6/5 Stars)

Back of Book:
Managing Generation Y is for organizations that what to become the employer of choice for the next cohort of young adults (those born between 1978 and 1984) who will impact the workforce during the next five to seven years. Discover the Gen Y traits that pose the greatest challenges to managers as well as the best practices you can implement immediately to keep these upbeat, techno-savvy workers focused and motivated.

So just to reiterate, I am writting this review because I read the book for my consulting office and wanted to count it towards my 100 books I’ve read this year. 🙂  It was a really REALLY fast read and a lot of fun!  You could honestly sit down in about 1-2 hours and have the whole thing read.

I really enjoyed reading this book because the entire way through I kept saying, “We do that…yeah we do that too…my company is so cool because we have implemented that alread…” and so on.  It was so refreshing to see how the office I work at was ahead of the curve even before this Generation ever started coming into the work force.  We are a consulting firm, we must be ahead of the curve to teach other companies how to be more successful in the CPA industry and we are definietly where we should be.  Of course we have tons to work on to continue to improve ourselves but all the suggestions in this book we are following, if not exactly what they suggest, in some form of what they recommend.

The main thing the book talks about is what individuals from this gerneration are bringing to the table of any firm and how managers need to adjust their managing style to fit with this generation.  It’s a way for them to be more open-minded, laid back, helpful, encouraging and fun while still being able to guide the Gen Yers to more productivity in the firm.

The next book I believe I’ll read for my next book report might have something to do with Gen Z which is individuals born in the late 80’s and then into the 90’s.  I think this would be helpful to see if we are still ahead of the curve since this is the next group of individuals who will be graduating college in the next few years looking for jobs and it would be good to know how to consult firms on what to expect from these prospects. 🙂


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